Besides sunbathing and swimming, the holiday resort of Sunny Beach offers so many water and land-based activities that it is impossible for holidaymakers to be bored. Sports include windsurfing, sailing, water skiing, parasailing, beach volleyball, mini-golf, horse riding, climbing, cycling and tennis, and there are also fitness centres, swimming pools and spa treatment centres. Coaches and equipment are provided. Children are more than adequately catered for and will find an endless supply of organised activities, competitions and playgrounds.

Bulgarian is the official language, which uses the Cyrillic alphabet, but English, German and French is spoken in resorts, hotels and restaurants.

The official currency is the Lev (BGN), which is divided into 100 stotinki. The Lev is tied to the Euro at a fixed rate of EUR1 = 1.955 lev. Bulgaria has strict currency regulations. If you enter Bulgaria with cash of any currency amounting to the equivalent of 8, 000 leva or more, you must declare it to customs officials. Foreign currency may be exchanged in banks, hotels or at one of the numerous bureaux de change, however due to a common practice of misleading rates of exchange it is better to go to banks or hotels to change money. A receipt called a bordereauxis issued when exchanging currency, indicating the amount that will be given, and it must be kept until departure. Not all banks accept travellers cheques and those that do usually charge a 5% commission. Major international credit cards are increasingly becoming accepted by tourist hotels, upmarket shops and restaurants, travel agents and car rental agents, but Bulgaria is still largely a cash economy. There are ATMs in the main cities and at Black Sea resorts.

The Sunny Beach holiday resort can get very crowded during peak season with over 100 hotels and two large campsites accommodating thousands of visitors.

Nightlife in Sunny Beach is varied and ranges from nightclubs, discos, casinos and bars, to cafés, folk-style spots and a variety of acts and entertainment in the local taverns.

Over 130 restaurants and taverns in the Sunny Beach holiday resort cater to foreign tastes with a wide range of cuisine for holidaymakers of all nationalities. Places to eat in Sunny Beach range from the authentic British Red Lion pub for the homesick, to traditional Bulgarian mehanas and an unusual Bulgarian experience offered at the Hanska Shatra (Khan's Tent), which has a superb setting, mosaic interior and live folk music, but is expensive and touristy.

Sunny Beach features several big shopping centres provide plenty of opportunities for visitors to find clothes, souvenirs and food while on holiday. You'll find traditional Bulgarian souvenirs like leather and textiles, wooden toys and puzzles, and jewellery alongside touristy fare like t-shirts, sunglasses, and postcards at places like the Royal Beach Mall in the centre of town.

Local time is GMT +2 (GMT +3 from last Sunday in March to last Sunday in October).